Excerpt from Tnooz
Maybe the regulatory restrictions are starting to get through, or something else – data-crunching has shown that 53% of rates are now cheaper on hotel websites than intermediaries.
Checks on over 200 million price comparisons between supplier-direct and intermediaries for hotels around the world has found the hotel website is starting to turn things around, at least in terms of displayed rates.
There is no indication in the analysis from Triptease as to how many hotel guests are actually noticing the trend and, therefore, altering their booking behaviour.
But it does show that the so-called rate parity issue is possibly having an impact, as regulators impose restrictions on clauses which in some cases until now have barred a hotel from displaying a lower rate than on an OTA partner.
Logos, product and company names mentioned are the property of their respective owners.