Hilton Worldwide (NYSE: HLT) has reached a franchise agreement with VHM Management Sp. z o.o. to open a second hotel in the city of Lodz. Construction has begun of a mixed tower block on Piotrowska Street which will see the 149 guest room Hampton by Hilton Lodz open in early 2018.
The announcement comes a little over two years after Hilton Worldwide opened its debut hotel in Poland's third largest city, in the shape of DoubleTree by Hilton Lodz, which has gone on to establish itself as the city's leading upscale hotel - hosting Polish Fashion Week earlier this month. Hampton by Hilton Lodz will provide visitors to the city with new, affordable accommodation within the city centre.
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide, said: "We feel the hotel market in Lodz is underrepresented when it comes to branded accommodation with less than 10% of its properties operating under established international brands. We've seen our DoubleTree by Hilton property perform particularly well and gain a foothold in the city's upscale sector. Hampton by Hilton Lodz affords us the opportunity to make a similar impact in the economy end of the market."
Located on Piotrowska Street, Europe's largest pedestrian thoroughfare, the mixed use development will be surrounded by Lodz's nineteenth century architectural heritage. Within easy walking distance of a multitude of shopping and dining options, the hotel will provide the perfect base for visitors looking to take advantage of the city's entertainment and retail hotspots. The building itself will house over 1,500sqm of commercial space on the mezzanine level and connect directly to an office building of 20,000sqm.
Wojciech Popis, Managing Director, VHM Hotel Management Sp. z o.o., operator of the hotel said: "We are pleased to be working with Hilton Worldwide to establish Hampton by Hilton here in Lodz. Having successfully partnered with Hilton Worldwide to open Hilton Garden Inn Krakow, we feel ideally placed to further develop the concept of internationally branded focused service hotels with an infusion of famous Polish hospitality."
George Mula is Chairman of Integrated Finance Group Sp. z o. o. and a director of Bacoli Properties Sp. z o. o., the SPV which owns the site, representing both the investor and Master Management Group sp z o.o. the developer of the project, said "We are delighted with the help and co-operation we have received from the City Administration in realising this landmark project in the very heart of the city opposite the newly opened Piotrkowska Centrum Tram hub. This is allowing us to create a hotel from the powerful Hilton stable complemented by what will be the tallest and we believe, best office building in the City."
The hotel will feature a functional fitness space, and a 24-hour bar area including snacks. Hampton by Hilton offers guests exceptional comfort and value, underpinned by its unconditional, 100% Hampton GuaranteeTM which states that if guests are not satisfied, they are not expected to pay. Each hotel offers guests complimentary Wi-Fi and hot breakfast across its global portfolio of more than 2,000 hotels.
Phil Cordell, global head, focused service and Hampton by Hilton brand management, said, "Hampton by Hilton now boasts more than 10 hotels trading or under development across Poland, and we are rapidly establishing the brand as a leader in the economy segment. We are looking forward to adding Lodz to our portfolio ahead of welcoming our first guests to this city centre property."
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