Kaptivating Hospitality Group, a leading provider of next-generation dynamic marketing technology for hotels, announced today that it has expanded management reporting capabilities for hospitality clients using Marketplace Intelligence©.
Chris Wichers, President and Chief Operating Officer of Kaptivating Hospitality Group, said “We know that hotels are busy places and that management time is precious. Delivering quick answers is important. Our technology platform drives real-time consumer traffic and direct bookings to hotels. Visualizing those engagements is essential. Our new and expanded report pack is effective and easy to use.”
Building great engagement with consumers requires that hotels continuously fine tune their marketing campaigns. Wichers added, “Our specific use of keywords, campaigns and leads are important components of Marketplace Intelligenceã. Understanding what’s most effective - and why - helps our hotel clients make better marketing choices very cost effectively.”
The use of social media platforms has evolved to become a productive business tool for hoteliers. Marketplace Intelligenceã permits hotels to engage with prospective guests in real-time. The system captures social network conversations and responds with tailored hotel offers and messages that generate direct bookings.
ABOUT KAPTIVATING HOSPITALITY GROUP: Kaptivating Hospitality Group is an online data intelligence and marketing company that has developed a new and innovative distribution channel to reach very large audiences of consumers with real-time interest in booking rooms directly with hotels. The leadership and staff have decades of operating hotel experiences in independent and branded hotels. Kaptivating Hospitality is part of the Kaptivating Technology family of enterprises that help companies thrive in a connected world. Kaptivating Technology provides a wide range of cloud-based, social media driven data analytics services to a broad range of clients in the hospitality, advocacy and media industries. For more information visit us at www.kaptivatingHG.com
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