sbe named Marcy Miles as Senior Vice President Sales and Marketing for the Americas, Europeand Middle East. In her new role, Miles will develop and manage the sales and marketing strategy across the sbe platform in the Americas, European and Middle Eastern markets as well as be responsible for delivering revenue growth.
"With over 20 years of experience in the hospitality industry, we are excited to welcome Marcy to our team," stated Jorge Giannattasio, Chief Operating Officer at sbe. "She joins sbe with expertise in every facet of marketing and advertising, including experience in digital and online to mass and content marketing. We are certain that Marcy will be a valuable asset to sbe as we continue to develop our 360-degree lifestyle experience."
"I am thrilled to be joining sbe," stated Miles. "I look forward to working together with Sam Nazarian, Founder and CEO of sbe, and his team as the company continues to grow as a fully-integrated entertainment and lifestyle brand that provides complete and curated experiences for all of its guests."
Prior to joining sbe, Miles worked at Atlantis Paradise Island, Bahamas for nine years. Most recently, she served as the Executive Vice President of Sales and Marketing with responsibility for the resort's overall communication strategy, e-commerce, call center, revenue management, leisure and group business. During her tenure, Atlantis consistently grew leisure occupancy, direct channel bookings and room revenues. Miles also worked for Kerzner International, where she had the opportunity to lead the marketing for the One&Only Ocean Club and One&Only Palmilla, launching and integrating their social strategies into their marketing communications.
Previously, Miles was the Head of Brand Management for Busch Entertainment Corporation, leading the media and brand positioning for the 10 theme parks in its system. During that time, she led the brand development and marketing launch of Discovery Cove and Aquatica Theme Parks in Orlando.
Miles holds a Bachelor of Arts degree in Journalism/Advertising/Public Relations from the University of Central Florida.
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