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Mobile Search Rates for Hotels Reach Huge Level - Tnooz

Excerpt from Tnooz

Mobile searches for budget hotels outweigh those for luxury properties - but the latter is growing fast.

This is one of a number of findings from a huge study by Sojern, using both its own data and that from Google, examining search and booking trends across mobile and desktop devices.

Searches at the economy end of the scale in hotels now come 73% from a mobile device.

Midscale properties are at 62%, upscale are 53% and luxury at 45%, the data from throughout 2016 showed.

But the top-end is showing the fastest rate of growth, with searches for luxury hotels increasing by 23% in the six months between July and December 2016, compared the same period in 2015.

Economy property searches increased by 14% during the timeframe. 

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