Excerpt from BTN
How would you define convenience for a traveler checking into a hotel for business travel? Is it knowing that there will be someone waiting at the front desk to assist you 24/7? Is it providing standard in-room amenities, such as daily clean sheets and towels, a coffee maker, an iron, dry cleaning, cable TV and Wi-Fi? Or maybe convenience is better characterized by an on-property fitness center, bar, concierge or business center. Regardless, hotels around the world have established a standard they all must maintain in order to attract business travelers.
Airbnb has done a phenomenal job disrupting the hotel space. The company has added diverse and robust supply at a competitive price point. It has created an easy-to-use booking tool to distribute its inventory to the public. But, thus far, Airbnb has struggled to penetrate the highly sought-after business travel market. It is no easy task to take a diverse group of homeowners and establish a reliable level of consistency from one property to the next, but consistency is exactly what business travelers expect. Business travelers do not have time between meetings to track down room keys, find business centers or search for Wi-Fi networks and passwords.
On average, business trips are short and time is vital. The Airbnb convenience bar is lower than hotels' and inconsistent from one property to the next. Airbnb will need to raise the convenience bar across its properties to achieve the business travel adoption the company is striving for.
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