Trump SoHo Is In Trouble

Does Anyone Want to Stay at Trump’s Manhattan Hotel Anymore? - Salon

Excerpt from Salon

Business at Trump's hotel in the trendy neighborhood of SoHo is suffering - and layoffs are looming

Trump SoHo is in trouble. Five months into President Donald Trump’s polarizing presidency, the lower Manhattan hotel is experiencing a decline in corporate events, and hotel layoffs are coming. At least in New York City, the Trump marquee is turning people away.

At its peak, one could spend $700 a night to stay at the five-star hotel, but now rooms have dropped to nearly half that—well below surrounding five-star hotels in the area, and even bordering the four-star hotel price range. Koi, the restaurant that was located on the ground floor of Trump SoHo has closed, citing a decline in business, and the election of Trump as the turning point.

“Before Trump won we were doing great. There were a lot of people we had, our regulars, who’d go to the hotel but are not affiliated with Trump,” former Koi busser and host Jonathan Grullon told GrubStreet. “And they were saying if he wins, we are not coming here anymore.” The lobby space where the restaurant had previously occupied is now locked and empty.

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