Market Report Canada

STR and Tourism Economics Project Performance Boost in 2017 for Canadian Hotel Industry

The top three room-revenue-generating markets in the country are each expected to record RevPAR growth between 5% and 10% for total-year 2017. Last year, Toronto contributed the highest share (11.1%) of room revenue in the country, followed by Vancouver (8.4%) and Montreal (7.3%).

STR

Canada’s hotel industry is projected to report further performance growth through 2018, according to a quarterly forecast report from STR and Tourism Economics.

“Canada’s hotel industry received a major boost last year from an 11% increase in inbound travel—which was the highest for the country since 2002,” said Kobe Akuffo Owoo, research analyst for STR. “With events planned throughout the year to celebrate the 150th anniversary of Confederation, Canada will receive another influx of visitors that will push growth further.”

Table - 2017 Outlook - Hotel Industry Canada

Canada reported a 5.5% increase (Canadian dollars) in revenue per available room during the first quarter of 2017. Growth was driven equally by occupancy (+2.7%) and average daily rate (+2.7%). For the remainder of the year, STR and Tourism economics project RevPAR increases of 5.0% (Q2), 2.7% (Q3) and 4.2% (Q4).

“Canada has really only seen three periods with significant performance declines during the past 25 years,” Owoo said. “Ever since the last downturn, demand in the country has largely outgrown supply, which has yielded relatively sustained increases in occupancy and six straight years with RevPAR growth.”

The top three room-revenue-generating markets in the country are each expected to record RevPAR growth between 5% and 10% for total-year 2017. Last year, Toronto contributed the highest share (11.1%) of room revenue in the country, followed by Vancouver (8.4%) and Montreal (7.3%). During Q1 2017, Montreal posted RevPAR growth of 13.5%, driven primarily by an 8.9% surge in occupancy. RevPAR growth was lower than forecasted in Toronto (+6.9%) and Vancouver (+5.4%).

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.



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