Hilton (NYSE: HLT) has signed a franchise agreement with Lingotto Hotels S.r.l., which will see NH Lingotto Tech hotel become part of the DoubleTree by Hilton brand in early 2018. The 142-guestroom DoubleTree by Hilton Turin Lingotto will benefit from a EUR1.6m refurbishment in order to bring its facilities in line with the brand's upscale offering.
"Turin is a city that has benefitted greatly from the tourism legacy of the 2006 Winter Olympics and its proximity to the 2015 Milan EXPO, making it an attractive destination for both business and tourist travel," said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton. "Tourism revenue was up by more than a tenth in 2015, so this is an ideal time for us to be introducing our first hotel in the area with a well-established local partner in Lingotto Hotels S.r.l."
The rebranding process is set to begin later this month and is scheduled to be completed early next year. In the meantime, the hotel will continue to welcome guests under the NH brand until the conclusion of its existing contract with Lingotto Hotels S.r.l. at the end of 2017. The team in place will remain largely the same under the leadership of General Manager Simona Calabrese who has been in charge of the property for two years.
Giorgio Cavallo, sole director, Lingotto Hotels S.r.l. said: "Following the conclusion of our successful partnership with NH regarding Lingotto Tech hotel, we have taken the decision to work with Hilton on the next chapter of this property. We're proud to be bringing one of the best known names in global hospitality to Turin for the first time and will be making a substantial investment in the property to ensure this rebranding is not only successful for us but offers an improved guest experience."
DoubleTree by Hilton Turin Lingotto will be located at Via Nizza, 230 10126 Turin - Italy.
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