Search Smarter Campaign

Red Roof Supports Industry Search Smarter Campaign And Launches Type Don't Click Campaign

Red Roof

In support of the industry-wide Search Smarter campaign to educate travelers on the dangers of fake booking websites, Red Roof is taking the lead to further protect consumers by launching its Type Don't Click campaign to ensure safe, authentic booking.

According to the American Hotel & Lodging Association (AHLA), every 60 seconds, Americans make 500 hotel bookings online and there has been an astounding increase in the number of consumers who have fallen victim to online booking scams. In fact, over the past two years, booking scams have increased by over 250 percent. Fraudulent booking websites are duping travelers to the tune of 55 million bogus bookings per year totaling almost $4 billion.

Search Smarter Campaig - Infographic

To combat this, the AHLA created the Search Smarter campaign, encouraging travelers to book directly to save hours of aggravation, check the URL and website address to ensure it's not a third-party vendor and sign up for loyalty programs to save money and receive exclusive perks.

Now, Red Roof, the leading hotel brand in the economy sector, is announcing its own campaign in support of Search Smarter, Type Don't Click. To protect consumers from scam booking sites, Red Roof urges travelers to type RedRoof.comdirectly into their browsers to assure it's the authentic site.

Clicking through search engines and third-party websites exposes consumers to the dangers of illegitimate booking websites. By typing directly into their browsers, travelers can avoid booking scams, lost reservations, additional fees and ruined vacations while guaranteeing that they receive the room and rate they reserved. Booking directly gives travelers the peace of mind that their reservation is safe and the confidence that they are interacting with the real Red Roof. 

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