The U.S. hotel industry reported mixed results in the three key performance metrics during July 2017, according to data from STR.
In a year-over-year comparison with July 2016, the industry reported the following:
- Occupancy: -0.5% to 73.8%
- Average daily rate (ADR): +1.4% to US$130.85
- Revenue per available room (RevPAR): +0.8% to US$96.62
“July is historically the peak month for hotel demand in the country, and for this July, the industry sold more roomnights than any other month on record,” said Jan Freitag, STR’s senior VP for lodging insights. “However, supply growth remaining close to 2% and a further diminishment of pricing confidence led to the lowest RevPAR growth figure in the U.S. since our last decrease all the way back in February 2010.”
Freitag noted that despite the low growth rate, RevPAR has now increased year over year for 89 consecutive months in the U.S. Additionally, all key performance metrics remain at all-time highs in a 12-month moving average.
Among the Top 25 Markets, Detroit, Michigan, posted the largest year-over-year increase in RevPAR (+7.4% to US$72.39), due primarily to the month’s largest rise in ADR (+5.9% to US$100.68). Occupancy in the market rose 1.5% to 71.9%.
The next highest increases in RevPAR were reported in Washington, D.C.-Maryland-Virginia (+5.0% to US$113.49); Miami/Hialeah, Florida (+4.6% to US$128.68); and San Diego, California (+4.3% to US$178.33).
RevPAR growth in Miami was driven by the month’s largest increase in occupancy (+3.7% to 80.9%).
Due to a comparison with the month of the 2016 Democratic National Convention, Philadelphia, Pennsylvania-New Jersey, reported the steepest declines across the three key performance metrics. Occupancy fell 6.7% to 73.2%, ADR was down 21.5% to US$124.10 and RevPAR dropped 26.8% to US$90.80.
“Group occupancy was down 6.1% nationally, and Philadelphia and Cleveland had a lot to do with that due to the national convention comparison,” Freitag said.
No other double-digit decreases were reported among the major markets.
Chicago, Illinois, reported the second-largest decreases in ADR (-5.5% to US$142.69) and RevPAR (-9.3% to US$112.32).
Nashville, Tennessee, saw the second-largest decline in occupancy (-6.0% to 76.4%).
“Year to date, 19 of the Top 25 Markets showed supply growth at or above the long-term U.S. average (+1.8%),” Freitag said. “With demand growth not keeping up in a lot of those markets, we expect occupancy declines to continue. But ADR growth, although muted, will keep RevPAR positive.”
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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