The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town property. The hotel partnered with the HEBS Digital team to create a fully responsive website, featuring industry-leading technology to drive direct bookings and showcase The Elizabeth Hotel’s thoughtful amenities and vibrant spaces.
They utilize the Smart Personalization Engine in order to deliver high-converting, tailored experiences across every customer touch point. Packed with technologies that allow the tracking and the capturing of visitor behavior data, the engine serves custom dynamic content based on the website visitor, business rules, customer behavior, geographic location, demographic information, loyalty status, and shopping/booking behavior.
The new website also includes custom layouts for several key pages, including the homepage and the art page, which details the curated on-site art and music collections found throughout the property. The overall seamless design of the website follows current digital trends while also embracing the unique look and feel of The Elizabeth Hotel.
These modern capabilities have been powered by HEB Digital’s award-winning, proprietary smartCMS® Website Technology Platform. Designed with the hospitality industry in mind, the smartCMS® is an easy-to-use platform with over 30 modules that allow hoteliers to take full control of their digital merchandizing, and ultimately drive direct bookings.
About HEBS Digital
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.
With the combination of HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise. HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.
The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or firstname.lastname@example.org.
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