California Tortilla, a fast-casual Mexican-inspired restaurant franchise, is expanding its brand footprint outside the mid-Atlantic region and will soon debut locations in North Carolina, South Carolina and Kansas. This growth is attributed to California Tortilla's aggressive expansion efforts launched in 2017 to bring its fresh, made-to-order dishes and innovative restaurant concept to guests across the country.
In the last quarter, California Tortilla signed 10 franchise agreements, which included a 5-unit agreement in Virginia, further establishing its dominance in the market, as well agreements in Wichita, Kan., Charleston, S.C. and Raleigh, N.C.California Tortilla will also continue to grow its brand presence in Florida in 2018, adding new locations to Orlando and Kissimmee in addition to its restaurant in Melbourne.
Currently operating 48 locations across the mid-Atlantic region and two in Qatar, California Tortilla expects to open a total of 10 new units over the next year and hit 100 units by 2021. Momentum has been driven by the growing demand for fast-casual Mexican cuisine, coupled with the brand's creative menu, fresh ingredients and unparalleled in-store experience.
California Tortilla serves made-to-order burritos, bowls, street tacos, quesadillas and salads. Each restaurant is dedicated to serving farm-fresh, never frozen ingredients and everything is hand prepared in small batches daily in scratch cook kitchens. The innovative menu, grounded in a foundation of Mexican cuisine, features 25 unique chef-created dishes, such as the Korean BBQ Burrito, Blackened Fish Tacos and California Sunset Bowl. Every California Tortilla features a Wall-of-Flame, a towering display of 75 distinct hot sauces, ranging from mild to tongue-melting, allowing guests to further customize the flavor and heat level of their meal.
"This year is already looking to be a strong growth year for California Tortilla, and we are thrilled to introduce our unique menu items and bold flavors to new areas of the country in 2018," said Jim Tisack, Vice President of Franchise Development at California Tortilla. "We have built a great brand reputation and loyal following throughout the mid-Atlantic region. As people everywhere continue to want fresh, quality Mexican cuisine, we look forward to expanding our brand footprint."
The total initial investment to open a California Tortilla ranges from $412,700-$708,800. California Tortilla seeks franchise partners in new markets and markets where the brand is already present for multi- and single- unit agreements. The brand is targeting growth in large metropolitan areas and suburban locations in strip malls. It also has several locations in non-traditional venues such as airports, college campuses and mall food courts and is looking for these development opportunities as well.
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