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The Paradox of Choice: Why More Is Less
by Barry Schwartz
from Harper Perennial
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Excelent Book! 
I loved this book. It talks about many interesting things related to choosing and the modern life, and how do we enjoy things.
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A Must-Read Manual for Those Suffering from Mall Malaise
The unease that has been plaguing me for years now -- I call it "Mall Malaise," finally has scientific basis! It appears to be true - instead of choice bringing more happiness, it actually can frustrate and depress us when taken to the extreme.
Schwartz's easy-to-read analysis of the pluses and minuses of choice, coupled with scientific/psychological studies on why we feel as we do, will help a generation of overachievers and overconsumers find peace in the midst of plenty.
My favorite part --... more info
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Insightful, Never Boring
In this book, Schwartz explores why people make strange decisions, why we can often make decisions that are totally irrational and why the plethora of today's choices make it hard for decisions makers to be content with the decisions they've made after they've made them. Schwartz presents the latest research on why some people seem so happy with a decision they've made when presented with few alternatives and why some people fret over decisions where no avenue has been left unexplored. Nothing too deep here... more info
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Repetitive and pedantic 
The author's point is that having too many choices doesn't improve life; and, in fact, it can even be detrimental. It takes extra energy and thought to choose from among the dizzying array of choices that surround us; but that effort doesn't yield a corresponding increase in satisfaction with our choice and often yields _less_ satisfaction than if we had made a decision faster. That's it. That's the whole book. A person could read the first two chapters, the last two chapters, skip the (largely repetitive... more info
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