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Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
from Collins Business
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A Classic Worth Reading Today 
One of the great myths about modern society is that we can divide it into two non-overlapping parts---the private and the public. The private sphere is the purported locus of all affective, emotional commitments, while the public sphere is a realm of impersonal, purely instrumental, social interaction. In the private sphere, the story goes, we live, love, grieve, and sacrifice, while in the public sphere of markets and politics, we act to gather the material prerequisites to a fulfilled private life.more info
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Everyone should read this
This is an intersting fast read on an important subject. Everyone should read this book. It explains so much about how we react to things and why.
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A Primer On Automatic Compliance
This book was a total "head trip" for me several years ago when I first read it. In "Influence", Dr. Robert Cialdini describes six "weapons of influence" that, when used, trigger automatic compliance from unsuspecting individuals. These weapons are subtle in that they're based on beneficial tendencies in human psychology that we all have and they work so well that the "victim" believes that the act of compliance was actually THEIR idea!
He spends the majority of the book explaining what these "weapons"... more info
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An outstanding account about how the human mind is influenced
We are all consumers of goods and services in some way or another, and I am glad I have read this.... hopefully I should have done so much earlier, but certainly better late than never. The author discusses how the psychological mechanism works in making decisions, saying "yes" to a request, how our decisions are influenced/swayed, and how we can prevent ourselves from the situations where we likely end up making unwanted decisions and/or being exploited by ill-intended profiteers. In so doing, the six... more info
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