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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
from HarperCollins
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Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Predictably anecdotal 
Blame Malcolm Gladwell - but after Blink: The Power of Thinking Without Thinking social psychologists of the type he featured in that book have been coming out of the woodwork to publish in the pop science market in alarming numbers figuring, reasonably, enough that there's a bit of money to be made on the side. I'm guessing royalties from articles in the International Journal of Psychology would pale in comparison.
One of the latest is Dan Ariely, whose unique selling point is a horrific accident he... more info
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A helpful addition to the "flawed reasoning" psychological genre
Predictably Irrational is one of several popular books about the way people really make decisions and judgments. This growing sub-genre includes Nudge, Sway and Mistakes Were Made (But Not by Me).
Ariely lucidly explains the findings of various experiments about decision making. It's easy to find applications in marketing: offering options that serve as anchor points and recognizing the power of "free." These findings are useful but I would like to see more discussion of the implications for everyday... more info
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It's the Economy, Stupid
With this week's headlines about the dizzying volatility of the stock market, we've seen investors jump in and out of the game as they've responded to the most powerful emotions on Wall Street: fear and greed. Surprising? Not if you're Dan Ariely, behavioral economics guru at MIT. This may be the most entertaining econ book you'll ever read, as you laugh at other people's foibles and then wince inwardly as you recognize some of the described behaviors in your own life. It may make you swear off shopping, at... more info
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Reality is absolutely relative. 
At first glance, the title of Dan Ariely's book seems to be an oxymoron. (It certainly catches one's attention.) Can irrational thought and/or behavior be predicted? Perhaps if it is repetitive? (The judgment and behavior of at least some people can be repetitive and thus predictable.) So I began to read his book with curiosity but also, yes, with some skepticism. Here are a few of my reactions. First, he learned a number of "lessons" from what he calls "experiments" in his life, each of which struck... more info
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