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Selling to the Affluent
by Thomas J. Stanley
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A reality check for all salespeople targeting the affluent market 
Dr. Stanley lays down a few key assumptions in this book and repeats them aggressively for one reason: He wants you to understand the fact that the strategies employed by successful salespeople in this market are largely ignored by the majority of their competitors.
One example (and there are many in the book): "Fifty top-ranked sales professionals spent an entire day together at a seminar. The seminar was held in a room within 100 feet of a doll auction. The auction was attended by hundreds of... more info
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A Ph.d in selling
This book by Dr. Stanley is equalivent to a Ph.d in selling. No matter how many books you have read on selling, this book will teach you many things you have never heard before. Must reading for all serious sales people
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Very good information
Like every book on the subject of selling, this one has lots of stuff that will not apply to any one individual reader however it will have some stuff that will prove to be of great value to nearly anyone that sells for a living.
While it is true that it is a long work and covers a lot of data, it is also true that the reader can skip over sections that don't apply.
I found the work to be both readable and thought provoking and I am looking foward to other books by the same author. A strong... more info
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Very good book but read others Dr. Stanley has written
This is a good book and part of a series that Dr. Stanley has written. Dr. Stanley has become a big name since the tremendous success of "The Millionaire Next Door" but all of his books on marketing and selling to the affluent are great. I prefer the book "Marketing to the Affluent" if I only had one to read but if you are someone who deals with high income people, all books in the series are a must. He is ground breaking in his research and writes in an easy to read style. I am a financial... more info
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