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Product Design and Development
by Karl T. Ulrich, Steven D. Eppinger
from Mcgraw-Hill College
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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A good resource
Ulrich and Eppinger do a very nice job presenting the product development process. What I found particularly helpful is their practical approach to cross-functional development and a very complete treatment of the front end. They deal quite a bit with establishing a company strategy and how to translate that and customer needs into products. Many other references try to cover details in the whole development process, but I found their focus refreshing and of particular interest to me as an engineer who... more info
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No different from the 3rd Edition 
The Ulrich/Eppinger text is excellent as always, but the 4th Edition differs from the 3rd in only a few trivial ways. Save yourself some money and buy a used 3rd Edition.
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Is OK, but there are better options.
I have the pleasure of taking a seminar with the author, but I was disappointed at his writing. The book is hard to follow, and lack structure.
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Clearly Better Than Stage-Gate 
Ulrich has created an understandable companion text for product development. What is refreshing about this text is that it guides the developer through the elements of product development that are essential to reducing the concept of the product to practice. It is a great instructional guide.
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