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Microeconomics and Behavior
by Robert H. Frank
from McGraw-Hill Publishing Co.
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Microeconomics without math 
This is a fantastic book and an easy read. It bridges the gap between any basic principles of economics course and a more advanced micro theory text. A lot of the math its shed off, so if you are looking for hard core formulas...it might be a good idea to read something else or read this in combination with a more mathematically oriented book. Some chapters are engaging (like the one on the importance of Altruism) and overall the author delivers well written microeconomics reading.
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Judgment, Choice and Rationality
As of late, microeconomic and macroeconomic theory has been incorporating social, psychological and social-psychological theory and concepts into the fold. This makes sense, for the quantification sans-psychology (social psychology) of analysis has been poor.This author is well-versed in this area and articulates well the concepts which are important. However, as my colleagues have stated, the book does leave much to be desired in the mathematical-sense. I would highly recommend this book to anyone... more info
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Fascinating
A must for who is genuinely interested in UNDERSTANDING and ENJOY the basis of neo-classical theory. Better than any other other book!
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Mathematical--no. Fascinating--yes!
It's rare to find a text as enjoyable to read as Frank's in any subject, let alone microeconomics. The reader looking for the standard calculus-based, mathematical approach to micro should look elsewhere (Jehle and Reny is a great place to start). That's simply not the point of this text--the point is to provide the insight behind the models, as well as to promote critical thinking about the shortcomings of the traditional assumptions economists make. This text, combined with Jehle and Reny if one desires... more info
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