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Marketing Research: Within a Changing Information Environment
by Joseph F. Hair, Robert Bush, David Ortinau
from McGraw Hill Higher Education
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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GREAT TO LEARN METHODOLOGIES 
This was a college text book I used a couple years ago. It was a great resource to learn about various marketing research methodology.
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Overall: Very Good 
Suffice it to say, it was an assigned text in an upper division college course. Suffice it to say also: I started a market research firm after graduating. The content of the book and lessons set a great foundation for my work.
There are two areas I would like to see improved upon in future versions however:
1) Have closer editing and copy proofing. There were far too may grammatical errors.
2) At times the author(s) used terms or names/labels that weren't already defined or described, so... more info
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A lot of extra words
I found the authors put in a lot of extra wording where it really wasn't needed. Really great examples throughout the text though, and a must have for anyone doing marketing research.
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Great way to learn Marketing Research
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.
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