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Strategic Management of Technology and Innovation
by Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright, Modesto A. Maidique
from McGraw Hill Higher Education
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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Just what I needed 
Just what I needed for my class and it was a lot cheaper buying through you.
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Good 
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
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very technical 
The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.
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Strategic Management of Technology and Innovation
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
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