Churchill, Ford, Walker's Sales Force Management

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Churchill, Ford, Walker's Sales Force Management
by Mark W Johnston, Greg W. Marshall
from McGraw Hill Higher Education

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Good textbook
  This text is well written and easy to follow. The case analysis included are modern and very appropriate for the most part. There are a few I found a little frustrating but all in all this was good reading especially for a textbook. I will keep this one for future reference.

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