The Ultimate Guide to Sports Marketing

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The Ultimate Guide to Sports Marketing
by Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt
from McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Worth every dime
  This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.

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