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Product Strategy for High Technology Companies
by Michael E. McGrath
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Product Management Book Review
Product Strategy for High technology Companies by Robert Cooper. I purchased the book with the intention of getting my professional certification in product management. The is extremely helpful in the area of product planning and development. It links the technology strategy of a company to its product platform development strategy down to its product line planning strategy. I like the way the book is structured, building up from vision to techniques. His case studies / examples (though not in depth)are... more info
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very good - lots of examples
the Core Strategic Vision approach for determining strategy is interesting, and is a good framework to develop a realistic vision.
The boundaries test to determine whether your vision will deliver what you expect (it forces you to expect something!) is something companies can't forget.
And the vision of a set of product's as not only one offering, but as one containing a platform and its pre-planned offerings, with pricing strategy, is essential to get profits for a long time.
It is full... more info
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Comprehensive coverage
This book offers a study of the strategic options for high tech firms. The coverage is wide and detailed. This is a great book.
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A first approach to Product Strategy 
A big number of business examples, and good explanation of concepts. A deeper vision could be found in another books about this subject, so in my oppinion this book could be a good starting point, not recomended for advanced IT product managers.
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