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New Life Insurance Investment Advisor: Achieving Financial Security for You and your Family Through Today's Insurance Products
by Ben Baldwin
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Insurance Primer 
This is a great introductory book to a difficult topic. Must read for any first year advisor or life insurance agent.
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An excellent resource
This is the best source I have come across for dissecting and analyzing VUL. Most insurance professionals shy away from this product because of its risks. My feeling has been that this reaction is born out of a lack of understanding. This book is very clear about the risks and the rewards, teaching both with depth and candor. Knowledge is power and this book provides both.
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good info, but too biased towards VUL 
The book is very informative, entertaining, and instructive. It gives the benefits and drawbacks of each type of life insurance. It's a good reference book. It's easy to read and understand.
However, it is very biased towards variable universal life (VUL). In fact, the author states that this type of policy is the reason why the book exists. He even goes so far as to say that VUL is one of the best investment vehicles of the century! He's a good cheerleader for VUL and even though he is honest and does... more info
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Excellent User's Guide in Clear Language
Ben Baldwin has always been one of the clearest writers about life insurance from a financial planning perspective. The explanations of what the insurance industry would call "Advanced Underwriting" uses of life insurance in this book are clear, concise and free of jargon. Although this is a consumer book, I would recommend it to financial planning professionals to enhance their own understanding and to see how to explain complex financial topics to clients.
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