The Startup Garden: How Growing a Business Grows You

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The Startup Garden: How Growing a Business Grows You
by Tom Ehrenfeld, Jim Collins
from McGraw-Hill Companies

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Start Here
  If you are an entrepreneur, want to be an entrepreneur, or want to avoid becoming an entrepeneur who loses more money than they make, this is the book.
  Tom Ehrenfeld covers all the key topics about financing, selling, marketing, managing, etc. And he does so concisely and with plenty of examples from real businesses, including his favorite ice cream man. Moreover, the book is, unlike many business books, very well written.
  When my clients ask me for advice about starting their business, I tell... more info

• Approachable and engaging style, but lacking content.
  I've been devouring "startup" and entrepreneur books as of late, and they each face the same problems--vagueness. This book is no exception. Reading the reviews, and even while beginning the book, I thought to myself, "This is the one!" mostly because I liked the premise of integrating the "passion" part of the small business along with the pragmatics. The writing style is a bonus too--not condescending and very approachable. However, in the end, I was disappointed. Yes, the author outlines the basic steps... more info

• Do you want to succeed in business and have fun?
  This book has two themes that resonated strongly with me; 1) find your passion, and 2) get started. It is full of practical advice, compelling examples, and it has a wonderfully helpful section on finances that will appeal to even the most number-phobic readers. Read this book and save yourself months or years of running in the wrong direction with your entrepreneurial desires.

• Finally, a book for the rest of us...
  Are you out to become the next Bill Gates? Me neither. I don't want to found the next Microsoft or Coca-Cola, I am just thinking about starting my own business. Sure, I want to be successful, but I also want to have a life. A real life, where my work sustains me but does not control me.

  So many books today are about dominating the world via internet or "how I burned through $40million dollars of venture capital and lived to write this book..." That's not me, and that's not the Startup Garden.

  Tom... more info

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