Positioning: The Battle for Your Mind

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Positioning: The Battle for Your Mind
by Al Ries, Jack Trout
from McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind
  This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes aren't completely aligned, when he recommends a book, I typically read it (or at least add it to The List in earnest).
  This is the kind of book I don't read. Though I find the advertising industry slightly interesting, I mostly hate it and wish it... more info

• A must read for anyone working in marketing
  This book is simply a must-read for anyone entering the world of marketing. It teaches the essence of one of the core concepts of marketing in an easy-to-grasp way, filled with many examples. Interestingly enough, most of the suggestions are against common-sense approach and after some time a reader gets into this "ahaaaa" state.
  If there is one message from this book for me, it would be the following - positioning is about deciding what you will NOT be (or how you DON'T WON'T to be perceived). Being... more info

• Positioning, the Battle for your mind
  I have wanted to read this book for years as I ahd heard about it in other marketing studies.
  This is key data for people doing marketing to present their clients in the most favorable light.

• Falls short....
  I think this book falls short of expectations. The contents covered by the author in the whole book could have been successfully covered in 5 pages. Any one with a little bit of marketing background will find it hard to learn anything new. Positioning is a big success factor in any marketing campaign, and this book doesn't cover the "how to" part adequately.
  Nevertheless, it's a very easy read and will take you about an hour to finish the book.

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