Service America in the New Economy

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Service America in the New Economy
by Karl Albrecht, Ron Zemke
from McGraw-Hill Companies

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• an essential classic
  this is a very important book for anyone interested in running a business in the 21st century.

  i took a class from karl albrecht back in the late '70s and was impressed that this was a very bright guy. i read his book, "brain power" and when service america came out i bought it right away.

  this book is the first articulation of the process of management of a service organization as something entirely distinct from the traditional manufacturing model from which management as we know it emerged. it was... more info

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