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Valuing Intangible Assets
by Robert F. Reilly, Robert P. Schweihs
from McGraw Hill Text
Features:
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Valuing Intangible Assets
Valuing Intangible Assets
I am management consultant whose practice area is Market Opportunity Analysis. This book is a wonderful reference for the client who holds important IP, brands, trademarks, or know-how, and seeks to have its value in the marketplace established. The writing is clear, well organized and the examples carefully chosen.
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Excellent and Practical
This book is practical and easy to read, provided you know the basic principles of valuations. I would not recommend it as an introduction because it is burdened with too many details. It gives a systematic and thorough introduction to the subject. Do not expect to read this book and be able to do any complicated valuation on your own. However, you will be able to lead more informed discussions with appraisers AND with the tax authorities. You will also be able to review valuations by appraisers more... more info
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Great Book! 
This is very good book that shows you how to evaluate and what to evaluate intellectual property assets by giving you the ins and outs of intangible assets valuation. Only need to be reinforced in How to determine or estimate a discount rate for those assets. Very good material for writing out a final reports.
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A practical primer
For those who are interested in the management of organizational knowledge and intangible assets, 'Valuing intangible assets'should prove to be highly practical. There are many knowledge management frameworks out there that assist business executive to manage their intangible assets (such as Sveiby's intangible asset monitor), the practical usage of these frameworks would be greatly enhanced by incorporating the valuation aspect of intangible assets. Reilly has provided a comprehensive illustration of both... more info
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