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The Art of Asset Allocation : Asset Allocation Principles and Investment Strategies for any Market
by David M. Darst
from McGraw-Hill
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List Price: $39.95
Price: $29.16
You save: $10.79 (27%)
Media: Hardcover
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Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Eminently readable and extremely useful and user friendly. 
This is the premier primer on asset allocation. David Darst takes a truly complex issue facing every investor and breaks the whole into easily digestible parts. One finishes the book feeling confident and competent. The worksheets are illuminating, the charts are clear, the text is articulate, interesting and comforting. Anyone who is afraid of the daunting task of investing in this complex world of derivatives and ETFs and hedge funds will find this book a clear map of how to proceed in small steps to... more info
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Too little, too much 
This is a good 50 page book concisely wrapped in 375 pages. The author obviously uses most of the material in lectures/workshops, as the graphics are powerpoint and each page seems to require a list of i), ii), iii), etc. Some material on asset classes is good but it takes a lot of plowing to find those gems. I agree the author seems more intent on coaxing you to use an advisor, like himself, and to try and time the market (oh if only we could.) For an average investor, as I consider myself, I think a book... more info
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For Those Who Care About Money...
There are generally two audiences who read financial books and publications: Financial practioners and the rest of the population who is interested in money & investing. It is quite rare and, in my opinion, undesirable for a finance book to try to speak to both audiences simultaneously.
Darst works for a premier financial firm that specializes in helping those who are already rich get richer. It stands to reason then that his analysis, stemming from his professional expertise, would be at a high... more info
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Okay, but for the individual investor there are better books
This book reads a little too much like a textbook. If I was a financial advisor, I would probably see more value in it. I preferred William Bernstein's "Intelligent Asset Allocator" to this book. Bernstein talks more directly to the small investor.
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