Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

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Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It
by D'Alessandro, David D'Alessandro
from McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Very smart, honest book
  After 20 years in a very competitive global financial institution, I only WISH this book had come out 10 years ago. I am now in a highly visible and quite senior role, and this book rings ever so true. Though it sugar coats nothing, the insights and advice are not cynical, whatever your level in the organization. Even its occasionally Machiavellian bent is (sadly) realistic. The only thing I would caution: the whole premise of the book is that success is defined as amassing more power and more wealth. If... more info

• The Art of Warfare
  This book is gold for any employee. And it's worth its weight in diamonds for any business owner.
  Running your own company makes you most of the time thinking about your clients, your finance and yourself. Then there are also your employees that do the job for you. Wrong! They are aware of their career just like you are aware of your own company.
  This book gives you great advise about building a career and for anyone being at the top of the company already, it makes you recognize talent. So,... more info

• The Ultimate Career Guide (really!)
  This is one of those few business books that you can read more than once. D'Alessandro makes one key point with this book - you don't get to the top by being great, but by not screwing up. This point is made through countless stories that he tells about his career.
  D'Alessandro is not arrogant, like many (if not most) other business authors. Rather, he is hilarious. I lost count at how many times I laughed so hard, interrupted my wife, and related a story from this book. This is what I want out of a... more info

• Great advice for anyone
  I have read this book twice and have also recommended it for Managers working on my team as well. David D'Alessandro presents great advice for anyone in any business environment about building and maintaining your reputation or brand. The person's on my team who have read it are also big fans. I recommend this book for anyone in business - especially anyone out there who subscribes to the "I am the way I am, and my colleagues need to learn to accept me for who I am" way of thinking - I would say this one is... more info

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