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Winning the Profit Game: Smarter Pricing, Smarter Branding
by Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Using price to communicate with customers
Watch Video Here: http://www.amazon.com/review/R3655LVKAANPN9 The different dimensions of price can be used as a language to communicate messages about your product to your customers.
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Insightful!
Re-engineering, downsizing TQM, CRM - you've seen them all. But businesses are still trying to find ways to lead their markets and beat their competition. The authors of this book suggest that pricing deserves the kind of attention that, a decade ago, your organization lavished upon procurement. They believe pricing strategy will be the important competitive differentiator in times to come. That is certainly plausible, and this book offers extensive guidance on how, when, why and according to what guiding... more info
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Newspaper and Electronic press comments on this book 
Readers might find the the March 15, 2004 reviews of this book in the Miami Herald and the Ft. Worth Star-Telegram to be useful:"[The Authors] have produced something analogous to an eagle in the realm of business books... Like an eagle, Winning the Profit Game is distinguished by its farsightedness. Its clear, precise prose soars above that of most business books." "The opus opens with a musical metaphor, reminding readers that every era has its own music and its own signature instruments: the driving... more info
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Maybe the best book yet on pricing and branding
In fact I was surprised at how good it really was. Most business books are nothing more a string of anecodotes and platitudes, whereas here the reader gets a combination of pragmatic detail and genuine insight into what pricing can accomplish if unleashed. A great book to bring to the meeting room since the emphasis is on upper managament getting involved. From a technical perspective, it would appear the authors have spent time in the trenches, not just on their fannies in academia somewhere, as the... more info
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