|
In association with
|
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI
by Brian Carroll
from McGraw-Hill
Customer Reviews:
-
Avg. Customer Rating: 4.0 / 5.0 
-
Very good resource, in case you are in mess BUT...... 
It's fairly good book, though personally I liked more:
Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer (Hardcover - Jan 5, 2007)
The fact, why I entered just 4 stars, is that book claims to be offering the lead GENERATION tactics, but unfortunately i feel it becomes very academic on those topics, and offers quite less practical information. The part of organizing the sales - marketing relations is good. But then no need call the book as GENERATION.
Anyway,... more info
-
I'm not that smart 
I couldn't get into this book. This would probably be a good book for a management team or some over quantified bean counter but for the average producer it gets in the way of just producing.
-
Every company leader ought to read this book 
This book does a great job of covering an important topic that few companies in the business to business space get. Most companies look for the "silver bullet" but there is no such thing.
In this world of emails, voicemails and meetings, it is harder and harder to get in to see senior executives. Only patient and consistent nurturing will build your credibility and get you in.
Read this book -- twice.
-
Very Helpful At Very Short Notice!
I needed to know a lot about generating leads in a market that I wasn't familiar with. And I didn't have time to do lots of research. This book gave me just the important points I needed to know to develop a solid lead generation marketing plan. And it was very realistic about lead management, the relationship between sales and marketing, and lots of tips on how to make it better.
Similar Products:
| Portions © Amazon.com, Inc. |
|
