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Instant Advertising (Instant Success)
by Bradley J Sugars, Brad Sugars
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Nothing happens until something is sold 
This is an excellent training in the art of accomplishing the main objective. The author leads you away from advertising for the sake of advertising, for the sake of being witty or entertaining or for the sake of winning awards. You are taught to create ads that accomplish your real purpose, which is usually to sell your product or service. All of that seems like a no-brainer until you look at a lot of advertising. Small advertisers are often boring and large advertisers are so busy being cute that they... more info
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Instant Advertising 
What a great book!
If you're looking for a book full of practical examples and great tips on how to create an ad that will actually make people buy your products (the whole point of advertising isn't it?!), then do yourself a favor and order this one! This book by itself has given me more useful and easy to apply tips then half a dozen other advertising books I've read put together AND this one was easier to read.
M. B. Minnesota, USA.
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Fantastic Read!
This book is truely packed with valuable information! A "Must Read" for all you "multi hat" type small business owners!
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Careful--He has people in his coaching firm write the reviews 
I saw this book on business coaching advertised in Entrepreneur magazine next to a large advertisement for Action Coaching--a franchise. Is it not strange that the names of each reviewer can be "googled" and most, if not all, are members of "Action Coaching." Evidently no one outside of his "firm" found the book worth reviewing. This smacks of unethical behavior--your subordinates and friends writing superlative remarks about your work.
His books may be worthwhile...but I won't pad his pockets.
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