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Instant Leads (Instant Success)
by Bradley J Sugars, Brad Sugars
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Maybe, Maybe Not 
This book is a small selction of lead generation methods. Whether or not they work for you probably depends on your product-market. Most of the methods that were emphasized seemed to discount the prospect's intelligence: classified ads and direct offers with copy reminscent of a carnival hawker. The chapter about strategic partnerships had the most valuable content.
Overall, this book is a little light on lead generation methods - especially how to qualify them for your business. It also has a lot of... more info
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Don't Wait for Customers...Here's How to Get Them 
Most business owners know how to do the work "IN" the business, so they sit and wait for the phone to ring or the next prospect to walk in the door. This book is absolutely jam-packed with simple, useful strategies that any business owner can use to get more qualified leads. What I found particularly helpful was the break-even analysis that enables anyone to make an informed decision about whether to engage an advertising campaign or not. There are also great tips on how to write ads for all media and how... more info
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Leads made simple
The success of every business depends on the ability to generate new and qualified leads. Yet most small businesses often spend their time and money on methods that don't produce good results. This book is filled with excellent ideas and the process to implement them. The real life examples make it an easy read with good comprehension. It gave me the confidence to put them into action for my business.
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Easy guide to generating leads...
The most important factor of cashflow is the number of leads generated. The book covers easy to develop and implement marketing activities to generate more leads...
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