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Instant Referrals
by Bradley J Sugars, Brad Sugars
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Don't waste your money 
Brad Sugars hypes himself as a business guru. His books are mostly simplistic generalities with some sound principles "lifted" from other writers. If you have read any other well-known authors you will find that Brad simply has regurgitated their material. Don't waste your money on his books or the consulting services he is really trying to promote. BTW, the majority of his book reviews are planted! Seems unethical to me.
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THESE ARE ALL FAKE REVIEWS!!!!
Click on the "see all my reviews" link for reviewers on this book. All they have reviewed is the "Instant..." books like this one. Obviously planted reviews. I know which book on referral generation I'm NOT buying. Pathetic!
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Instant Referrals
I a glad I borrowed this book from the library rather than having shelled out $ for it. Urfortunately I question my library now, "Why did they have this rather than the first two referral books I had on my list!"
The book is less about referrals than Mr. Sugars dream about general marketing and operation of a small business. I was frustrated in even finding direction from him to approach customers in requesting referrals. He seemed to dance around the referral process by writing about a variety of... more info
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Quick read packed with ideas
The nice part of Brad's books is that they are all pretty easy and quick reads. He does give several ideas for referral programs and really helps you set it up correctly by asking what type of business do you want and which program will be conducive of that business.
Brad uses a fictional business as an example and to help drive his points in, that's part of what makes this book easier to read. If you want to set up a referral program and not sure what to do, this is a book for you.
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