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The Business Coach (Instant Success)
by Bradley J Sugars, Brad Sugars
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Unethical Business Practice 
Here's another disappointed reader who noticed that many of the 5 star reviews were made by those associated with the author. Don't believe me? If you google a bunch of the 5-star reviewer names, you'll easily find that they are business coaches at Action International, who worked with the author to publish this book.
Having said that, this book does indeed have some good ideas. However, one should always strive to succeed while acting ethically, and hire coaches who themselves will act ethically. The... more info
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Coaching Review
Those who are giving this book 5 stars will be the very same franchised business coaches who benefit from the sale of the book. Do not be sucked in as the book is very weak. There is no instant success with this book.
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Not worth buying, borrow from the library
The book is an easy read, but there's no substance, a few good points but nothing else.
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Review from experienced business owner
I am surprised at some of the negative reviews.
I have started over a dozen businesses over the past 26 years. This book is an excellent overview and help to business owners. If you're expecting one book to give you all the answers and then trash the book because it didn't, you're not dealing with reality.
If you're experienced in business this book will give you many helpful reminders to keep you on track.
If you're inexperienced in business this book is one of the best to give you an... more info
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