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Words that Sell, Revised and Expanded Edition
by Richard Bayan
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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A Powerful Quick Desk-Reference Book! 
Are you a copywriter, marketing specialist, or entrepreneur? This is one indispensible book that no marketing person should be without. Words that Sell is a sales copy thesaurus that's filled to the brim with key writing elements such as persuasive words, headlines, phrase, sales closers, etc. From cover-to-cover you'll find word writing resources and ideas that will help to stimulate your brain cells to create high impact sales copy. "This reference guide is like mind candy...it really gets the... more info
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Great 
I am very pleased with the quick shipping and the book was in excellent condition.
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Wonderful complement to a thesaurus 
I'm finding this book very useful as I blunder my way along into a copy writing career. It's well-organized, compact and easy to tuck into my computer bag. I still like to have a thesaurus around, but for giving my copy a commercially viable kick in the pants, this book is top notch.
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Best Marketing Copywriting Book - Period! 
This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn't live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the "Snappy Transitions". It's a life-saver. If your a marketing copywriter thinking about buying this book, do it! It's the best decision you'll ever make.
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