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Think Better: An Innovator's Guide to Productive Thinking
by Tim Hurson
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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How to increase the ROI of innovative thinking
Tim Hurson explains that the premise of this book "is that success in our business, professional, and personal lives is less a matter of what we know than of how we think. If we can develop the thinking skills to generate more options and then evaluate those options more effectively, we can all live richer, fuller lives - and so can the people around us." The focus of the this book is on the thinkx Productive Thinking Model (PTM), developed by Hurson and his colleagues after rigorously evaluating a... more info
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this book would be better if... 
what a fascinating book! unfortunately it is littered with typographical errors which are REALLY irritating. examples: "The stem brain or gator brain processes and teacts to sensory input(p. 21)"..."Nothing is perfect. The word is full of things we can do better(p.7)."..."As Nicholas Negoponte, the founder of the Massachusetts Institute of Technology's Media Lab, has written...(p.43)"
such a shame. if there is ever a second printing, perhaps these and other unnecessary errors can be corrected.
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Think Better - Yes please!
Think Better: An Innovator's Guide to Productive Thinking
This book is based on the outstanding premise that how we think is more important than what we know. Tim explains why thinking skills are likely to be even more important in the rapidly changing future. The book then expands on exactly what productive thinking is and why we need to do it! Although initially based on the proven concepts of the Osborne Parnes Creative Problem Solving Model, Productive Thinking takes the ideas of divergent and... more info
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People fear what they don't understand
Thinking is intuitive. Thinking is common sense. Thinking is hard wired into humans. If all this is true, more people would put common sense into common action. It's not the case, though is it?.
When one understands, one can make decisions more easily, more quickly and more correctly. Tim Hurson's book whacks it out of the park so well, we purchased 150 copies for clients and will follow up with them to make sure they read it and, well "Think Better" to dramatically improve their business.
As Tim... more info
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