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Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
by D'Alessandro
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Must-Read For People Looking To Move Up In Their Careers! 
In today's tough economy, the difference between the people who make it and the people who don't is going to be how much they know about how to move up in a company. This book is an incredible tool, and is seriously a must-read for people who have bigger things in mind for their future. This book is incredibly motivating, and will get you excited and confident about your job and your future prospects. Enjoy!
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A terrific start 
This book is chock full of terrific tips to "Win Friends and Influence People" without losing your sense of self. It is a very worthwhile read with information useful for furthering your career, whether in person or via the Net with resources like LinkedIn and RiseSmart.com.
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Read it, learn it, remember it 
This book should have been called "How to make people think of you as the best thing that happened to them". The 10 rules in this book, provided you make a concious effort to follow them, are not only going to change your professional life but also going to make your personality outside work dynamite as well. THIS IS NOT A SELF HELP BOOK ! This book does not tell you about how the secret of the universe is visible to those who seek it and whatever else these self help authors write to fill pages... more info
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A Business Book that Over-Delivers...Highly Recommended 
Whether you're looking to thrive in a large company or launch a successful start up, David D'Allesandro's book will help you get there sooner. Combining C-level experience with street-smarts, D'Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.
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