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The New Age of Innovation: Driving Cocreated Value Through Global Networks
by C.K. Prahalad, M.S. Krishnan
from McGraw-Hill
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Comprehensive, not about innovation and falls short in several areas 
The New Age of Innovation is good but miss-titled. This is not a book about how to be innovative. Rather the book advances an idea that all companies must face a world where they deal with customers individually and get their resources globally. The authors drive this home in a mantra of N=1 (there is one customer) and R=G (your resources are global). The N=1 R=G idea is cute and it is used throughout the book,but as you read the book N=1 R=G becomes the rational for everything and therefore nothing.more info
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How to prosper in the "N = 1 and R = G" world 
How to prosper in the "N = 1 and R = G" world
I have read and then reviewed all of C.K. Prahalad's previous books and thus was especially interested in reading this book, co-authored with M.S. Krishnan. As they explain in the Introduction, "We view innovation as shaping consumer expectations as well as responding continually to the changing demands, behaviors, and experiences pf consumers. We must do this by accessing the best talent and resources available anywhere in the world. These two ideas must... more info
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