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Reshaping Your Business with Web 2.0
by Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
from McGraw-Hill Osborne Media
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Nice high-level overview of Web 2.0
This book provides a good overview of Web 2.0 technologies from a business viewpoint, yet also provides some concrete examples of the application of those technologies -- like a Yahoo! Pipe for obtaining stock quotes. Personally, I would have liked to see some of the other end-user-oriented mashup technologies (Microsoft Popfly, Dapper, and Google Mashup Editor) given more than just a mention; but I understand that this is not the focus of the book.
The emergence of Web 2.0 from earlier technologies... more info
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Must have for anyone looking to apply Web 2.0 to the enterprise
As a Web 2.0 professional who assists customers in their application of Web 2.0 in an enterprise / business context, this book is extremely valuable. In addition to my efforts to improve understanding of Web 2.0 with my customers, I recommend this book as a means to provide them with a solid foundation and understanding of Web 2.0 (beyond the hype and misinformation out in the Wild, Wild Web) and how these approaches and technologies can provide value in an enterprise context. Fact of the matter, Web 2.0 as... more info
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Covers a Broad Swath
First Disclosure: I'm one of the authors.
Now, this book should be in every CxO's briefcase. It covers all the buzzwords of "web 2.0" and "enterprise 2.0" while relating it to specific business scenarios. Much more than google maps for my employees, it delves into business intelligence, user productivity, process efficiency as well as managerial efficiency. Sections 1 and 3 are conceptually oriented and do a good job of explaining meaning and application of things like crowd sourcing, wikis, and the... more info
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