Business Research Methods (McGraw-Hill/Irwin Series Operations and Decision Sciences)

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Business Research Methods (McGraw-Hill/Irwin Series Operations and Decision Sciences)
by Donald R. Cooper
from Irwin/McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• dry reading
  As a college student I find this book to be very dry reading. The explanations and definitions are accurate which is its only saving grace. Very frustrating to read and memorize when you find yourself wasting time simply trying to understand the sentence.

• VERY Thorough but Cumbersome...
  "Business Research Methods" is a very thorough text describing the research process and is ideally suited for MBA programs or public administration programs. While a thorough text (no stone is left unturned), it does have a major drawback - namely its size and accessibility.

  THE GOOD:

  Cooper and Schindler offer up a thorough text which takes the reader/student through the complete research process from start to finish. Again, it is very detailed about the research process and any student who can make it... more info

• Business Research Methods
  Cooper & Schindler provide an easy-to-understand approach to conducting research for business, or other related fields such as public administration. In developing this latest revision, the authors consider both the academic and applied researcher with a presentation strongly grounded in scientific methods and statistical techniques. The authors' straightforward writing style and in-depth content make this guide an excellent resource text for use in any business or public administration research methods... more info

• Business Research Methods
  I used this book for a Public Administration Research Methods course and found the techniques to be equally applicable to the public sector. The case example, a story that progresses with each chapter, is imaginative and provides a setting where each technique can be practically applied. The writing is sharp, concise, and reads with a cadence that holds the attention. Of all the research methods texts I've used, this is undisputably one of the best.

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