Marketing Management: Text and Cases

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Marketing Management: Text and Cases
by Robert J. Dolan
from McGraw-Hill/Irwin

Customer Reviews:

• Avg. Customer Rating: 3.0 / 5.0

• Good, if dated
  A good collection of real-world cases. They're written in a clear, lively style and well-documented. They're not the sort that lend themselves to debate, though, as they mostly lead you to a rather obvious conclusion.
  The biggest weakness (at least in this edition) is the large fraction of cases about dot-bomb companies, with business models that are treated seriously but seem absurd in hindsight.

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