Business Research Methods (McGraw-Hill/Irwin)

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Business Research Methods (McGraw-Hill/Irwin)
by Donald R. Cooper
from Irwin/McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald
  Did not get the CD!
  Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald

• business research methods
  seller sent me the book the day before my class was over. i did not have much use for the book and the book was in mint condition.

• Using science to make decisions for business
  Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your... more info

• Research Resource Feedback
  Cooper's Business Research Methods was easy to read, yet provided a high level of research processes and methodology for use in a PhD program.

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