Managing Product and Service Development: Text and Cases

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Managing Product and Service Development: Text and Cases
by Stefan Thomke
from McGraw-Hill/Irwin

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• Corporate Innovation Paradigm
  Since the book *Managing Product & Service Development: Text & Cases* by Stefan H. Thomke has become available for academic purposes it may be of interest to think about how this material on the veritably "hot topic" of corporate innovation can be used.
  To briefly summarize the book's contents, it is based on the author's academic and case research and consists of three modules. Each of these is made up of an introductory text, a set of cases/notes and a collection of published articles. Thus... more info

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