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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
by Philip Cateora, John Graham
from McGraw-Hill/Irwin
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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Textbook 
International Marketing This was a book I needed for class. What can I say, it was required.
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Still number one!
I have used this book for an undergraduate course in global marketing
for more than 10 years. My students generally love this book, except the cost.
The book is complete with everything from import, export, culture, supply chain, letter of credit, etc. Anything you name, it got the content. No wonder it is the 13th edition now.
I recommend this book to all instructors and students. Yes, it is bulky. But that is what global marketing is about. You can also use it for MBA students. The... more info
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excellent
The textbook came in excellent condition and right on time for class. THANK YOU!
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worked for me... 
I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money!
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