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Service Management: Operations, Strategy, Information Technology w/Student CD
by James Fitzsimmons, Mona Fitzsimmons
from McGraw-Hill/Irwin
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Perfect school purchase 
This textbook has a nice balance of information with case studies and questions. The authors do not ramble but present the ideas in logical progression with appropriate diagrams and exampmles.
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Good on the procedures, doesn't innovate 
The topic of operations management is ever associated with manufacturing and industry. But it is also applicated to the service industry nowadays, since most of the new corporations are selling services. The book covers all the topics: how to plan, how to create the service, how to test and finally reinvent. All the issues are covered with many examples, very clear. The book also contains a CD (I haven't explored it yet!!) Only two points to improve: - the book is a first book on the topic.... more info
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