Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
by Dan Heath, Chip Heath
from Arrow Books Ltd

Features:

• Import

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Make Room on Your Shelf for this Book
  This is a terrific book on how to turn your drab message into something that will stick, turn viral, generate enthusiastic support and generally turn into action. The six tenets - simple, unexpected, concrete, credible, emotional and storytelling - are straightforward and easy to implement right away.
  There are practical insights a-plenty in this book. I like the advice to not spend too much time trying to tell your story with statistics, but to focus on the implications of the statistics rather than... more info

• Best Marketing Book I Have Read in Recent Times
  This is great marketing information, inclusive of tangible examples.
  Each year I set a goal of reading a book each week--this year having doubled back to re-read Made to Stick because it a just that great!
  I look forward to reading more from the Heath Brothers.

• An Informative Guide and Reference
  Keeping it simple really keeps people tuned-in. Authors and brothers, Dan and Chip Heath break down the common factors that keep some ideas around for years and leave others out on the street. Primarily a book on effective communication, Made to Stick, is a valuable, easy and fun read drawing on examples and years of research by the authors.
  SUCCES - Simple, Unexpected, Concrete, Credible, Emotion and Stories are the common factors which make certain ideas stand out. Urban legends, for example, are... more info

• Excellent Book!
  
  This is a complement book for The Back of the Napkin,
  You have to read this first then polish it with the Back of the Napkin,
  Rich of great examples,,
  But if only there are few pictures to back it up..
  

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