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Effective Public Relations (9th Edition)
by Scott M. Cutlip, Allen H. Center, Glen M. Broom
from Prentice Hall
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Effective Public Relations textbook review 
This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more ease of reading.
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Good Information For PR People
The book has a great compilation of areas related to public relations. If you're new to the industry or are working in the industry and want to get some history, facts, and how to prepare a PR plan, get yourself the book.
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From a student's perspective... 
Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR bible, full of essential PR knowledge. But dang if it wasn't the most stimulating, interesting read since late night phonebook reading. Even compared to other textbooks, it was a chore to read.
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Thorough Public Relations Intro
I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it... more info
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